Hudson’s Bay


Hudson’s Bay is one of Canada's oldest department store retailers. With an extensive range of fashion apparel, accessories, and home products, they are a leading Canadian department store.

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The Project

As part of the Hudson’s Bay website relaunch in 2014, the objective was to facilitate the design and development of brand/visual guidelines, conceptualize and design major corporate campaigns, and actively manage creative for Women’s, The Room, and homepage weekly content

By promoting brands and products through creative story-telling, we were able to elevate the customer's digital experience, increase site traffic, and maximize sales. We were also tasked with designing signage, invitations, and print collateral for special in-store Hudson's Bay events.



Digital Art Direction
Website Design
Digital Marketing Design
Signage Design
Print Collateral
Social Media Design

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